MarTech contributor Stephanie Trovato has published an article highlighting the hidden costs of chaotic content workflows.
She says, “It’s 4:52 p.m. on a Thursday. Your VP just Slacked you a campaign idea: three bullet points, a fuzzy deadline and “can we get this out this week?” The designer hasn’t been briefed. Your best writer is already underwater. That brand voice guide? A 40-page PDF nobody’s opened since 2023.
You’ll figure it out. You always do. Each time you do, though, there’s a cost: time, budget and burnout that builds quietly until your best people start updating their LinkedIn profiles.
This is what content work looks like without a system. Here’s where the costs show up and how to fix them.
Rework is what happens when no one defines the work upfront
A piece comes back for the fourth time. New feedback, new direction, a stakeholder who wasn’t in the original conversation suddenly has opinions. The writer rewrites. The strategist redirects. Everyone’s working hard, and nobody’s moving forward.”
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